Until fairly recently, protein powder was marketed to a very specific demographic: men who read bodybuilding magazines, could quote scenes from Pumping Iron verbatim, and would happily bathe in a bucket of badger shit if it meant adding an extra inc [...]
Two things every bloke in the gym wants: the biggest biceps and the biggest bench press.
Well, believe it or not, these two things actually synergise quite nicely.
I know what you’re thinking, "Do you even lift bro? Bench pressing doesn’t work [...]
Thanks to its vainly visual nature, Instagram provides the perfect habitat for thousands of self-obsessed buff bods.
Like a digital alternative to posing in Amsterdam shop windows, these preened and polished plebs love nothing more than taking to th [...]